Independent User Circular Behaviors and Their Motivators and Barriers: A Review

The promotion, facilitation, and adoption of circular behaviors are extremely vital for the success transition toward a Circular Economy. Thus, many studies have been conducted on designing them. Nevertheless, most previous adopted macro perspective (across different business models product types) to investigate related purchasing, disposal, or particular strategy, such as repair recycling. Intending address serious gap, this study aimed identify specific, important set behaviors: independent user behaviors. These that can be solely performed by same user, during use at end life, in relation shopping owned under product-oriented pure model. After critically reviewing key literature, we present model (CURA model). It includes four care, upgrade, repurpose, appreciate. latter is concept introducing paper. We also identified categorized motivators of, barriers to, these outcomes hoped encourage guide researchers an in-depth exploration Moreover, they expected assist researchers, designers, strategists conceptualizing realizing products higher circularity, and, ultimately, stimulate sustainable consumption patterns.